Baltimore Museum of Art;
American Wing Reopening and Centennial Identity.
Unwrapping the new American Wing and unfolding a new chapter into the future
Advertising, Identity Design
When the Baltimore Museum of Art (BMA) reopened its newly renovated 15,000-square-foot American art wing, it also celebrated its 100th anniversary. As the BMA was “unwrapping” its new wing, it was also “unfolding” a new chapter into the future. A new Logo was designed to communicate the centennial celebration, as well as a series of ads for the announcement.
